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Insights • nudge theory

Why nudging (by itself) isn’t enough

We were delighted when the LGA recently announced that six more local organisations have won grants to deliver behavioural science-based…

January 8, 2018

Nudge theory, the Nobel Prize – and social care

  Earlier this month, the economist Richard Thaler won the Nobel Prize  – for his work on ‘nudge theory’ –…

October 18, 2017

Why the public sector should be wary of hindsight bias

Hindsight bias is when we justify something unexpected as if we knew it was going to happen all along. We’ve…

May 6, 2016

Behaviour change in education

According to Garth Stahl – an academic who spent three years researching why white working class boys were the worst…

March 3, 2016

Beyond a nudge is not another nudge

This week I attended City University’s behaviour change seminar ‘Beyond Nudge: Risk, psychology and choice architecture in policy’. On the…

February 12, 2016

The challenge of tackling childhood obesity: Behaviours & interventions

At the Public Health England (PHE) conference last month Health Secretary Jeremy Hunt described childhood obesity as the “biggest public…

October 26, 2015

Five reasons why behavioural insight isn’t being used to improve public services

Like many hundreds of other eager and interested people, I attended the star-studded BX2015 conference a couple of weeks ago….

September 24, 2015

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