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Why nudging (by itself) isn’t enough

Why nudging (by itself) isn’t enough

We were delighted when the LGA recently announced that six more local organisations have won grants to deliver behavioural science-based…

by Jon Ainger - January 8, 2018
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Nudge theory, the Nobel Prize – and social care

Nudge theory, the Nobel Prize – and social care

  Earlier this month, the economist Richard Thaler won the Nobel Prize  – for his work on ‘nudge theory’ –…

by Jon Ainger - October 18, 2017
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Why the public sector should be wary of hindsight bias

Why the public sector should be wary of hindsight bias

Hindsight bias is when we justify something unexpected as if we knew it was going to happen all along. We’ve…

by Jenna Collins - May 6, 2016
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Behaviour change in education

Behaviour change in education

According to Garth Stahl – an academic who spent three years researching why white working class boys were the worst…

by Jenna Collins - March 3, 2016
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Beyond a nudge is not another nudge

Beyond a nudge is not another nudge

This week I attended City University’s behaviour change seminar ‘Beyond Nudge: Risk, psychology and choice architecture in policy’. On the…

by Jenna Collins - February 12, 2016
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The challenge of tackling childhood obesity: Behaviours & interventions

The challenge of tackling childhood obesity: Behaviours…

At the Public Health England (PHE) conference last month Health Secretary Jeremy Hunt described childhood obesity as the “biggest public…

by Thomas Spencer - October 26, 2015
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Five reasons why behavioural insight isn’t being used to improve public services

Five reasons why behavioural insight isn’t being used to…

Like many hundreds of other eager and interested people, I attended the star-studded BX2015 conference a couple of weeks ago….

by Jon Ainger - September 24, 2015
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