Skip to navigation Skip to main content
iMPOWER

Alternative advent calendar: 6 December

Our advent calendar celebrates a dozen people or teams who have inspired us this year

Diane Sheard, iMPOWER’s Policy & Public Affairs Director, writes:

Richard Thaler won the 2017 Nobel Prize for Economics. By bringing together the study of human psychology with the study of economics, he invented a whole new academic field: behaviour economics. Rather than treat people as rational economic units that can cope with infinite information and always make the best decision, Thaler saw that humans are inherently a little flawed when it comes to decision-making… And given that we often need just a little nudge to help us maximise what’s best for us – from choosing a pension plan to making decisions on social care, or from healthier food choices to improving safety on the roads – he wrote a book with Cass Sunstein which has dominated behavioural thinking since it was published more than 10 years ago.  As a former economics student, and someone who could always use a little nudge to make healthier food choices – I am delighted that Professor Thaler won this year’s Nobel Prize.

Tags:

Other relevant insight

iMPOWER’s Heroes of Christmas: 17 December

Our alternative advent calendar celebrates the people or teams who have inspired us this year. David is just about to…

December 17, 2018

iMPOWER’s Heroes of Christmas: 14 December

Our alternative advent calendar celebrates the people or teams who have inspired us this year. Elaine is passionate about enabling…

December 14, 2018

iMPOWER’s Heroes of Christmas: 12 December

Our alternative advent calendar celebrates the people or teams who have inspired us this year Dr. Krish Kandiah is the…

December 12, 2018

iMPOWER iNSIGHT newsletter

Sign up for the latest thinking on delivering sustainable change and better public services

No spam; unsubscribe easily at any time. Learn more in our Privacy Policy.

Close
Close