Adam specialises in third sector strategy, corporate purpose and values and the social and ethical role of companies.

He worked as an independent advisor to the Labour government and is a founding member of the European Council on Foreign Relations, a pan European think tank. He began his career in advertising and co-founded groundbreaking agency Howell Henry Chaldecott and Lury. He now works with third sector organisations in the UK and abroad and mentors entrepreneurs at the start up phase.