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Insights • behavioural science

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Understanding culture is the first step towards behaviour change

Understanding culture is the first step towards behaviour…

“We do not design solutions for people, we design them with them”

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Using behavioural science to optimise all contact channels in local government

Using behavioural science to optimise all contact channels…

There are five things to remember when applying behavioural science within public services

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Three reasons why the NHS and IMPOWER should work hand-in-hand

Three reasons why the NHS and IMPOWER should work…

IMPOWER puts frontline staff at the centre of our approach to change - and it is this that makes us stand out when it comes to delivering sustainable change in organisations as complex as the NHS.

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How to make change stick – the ADKAR approach

How to make change stick – the ADKAR approach

A change management tool to enable sustainable change.

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Applied behavioural science is key to combatting the virus

Applied behavioural science is key to combatting the virus

Tried and tested behavioural science techniques help public sector organisations to embed a behavioural focus in their response to the coronavirus crisis.

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3 tips for applying behavioural science to public services messages

3 tips for applying behavioural science to public services…

Behavioural science is key to shaping communications - particularly during a crisis.

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Don’t be surprised if ‘service users’ expect to use services

Don’t be surprised if ‘service users’ expect to use…

People act up (or down) to the labels applied to them by others - it's important to get the labelling right.

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The bad behavioural science of more money for local government

The bad behavioural science of more money for local…

More money for local government is good news – as long as the response to it is the right one

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Behavioural science: it’s ok to fail

Behavioural science: it’s ok to fail

Reflections on the Behavioural Exchange Conference

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‘If all you have is a hammer, everything looks like a nail’

‘If all you have is a hammer, everything looks like a…

Too often people are prescribed home care services to meet every possible need. Support needs to be tailored to individually boost independence.

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With half of all hospital admissions avoidable, discussing demand isn’t optional

With half of all hospital admissions avoidable, discussing…

Using demand management and behavioural science can delay, reduce or eliminate unnecessary demand, and deliver better outcomes that cost less.

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A plea to councils: put behaviour change at the heart of transformation

A plea to councils: put behaviour change at the heart of…

I joined the LGA’s ‘Behaviour Change’ conference this week. I was there to share our impact in Ealing through the Better Lives programme, and in particular how applied behavioural science has led to a massive 39% reduction in referrals from the front door to adult social care teams.

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