In this section
Case studies
SEN Transport: Enacting sustainable behavioural change and saving money
Coventry City Council had a projected SEN Transport overspend of 20% of 2010/11 budget. There had been very little engagement with parents around different transport options for their children going forward, and the legacy of Coventry’s traditional, one-size-fits all transport policy meant that parents entering the system expected full transport provision for all children in Special Schools as standard.
What we delivered
As well as identifying potential supply side savings that equalled projected overspend for 2010/11 (approximately 18% of total forecast spend), we also identified a longer-term strategy focusing on interaction with parents which:
- Radically changes ‘First Contact’ with parents and young people by mapping a new customer pathway and controlling communications and messages far more tightly.
- Gathers improved ‘Customer intelligence’, helping Coventry to understand the motivations of parents better.
Please click on pdf link below to read the full case study.
Enacting sustainable behaviour change - SEN transport“iMPOWER brought a new approach to an old problem. They quickly got to grips with the challenges we had in Coventry, and by working with parents as well as the SEN Transport service they identified a number of savings opportunities in how we might manage demand which we would not otherwise have found. We are now planning the implementation. We are excited about testing these new approaches with our parents, and as a result changing their expectations, and our relationship with them.
Colin Green, director of children's services, Coventry City Council
iMPOWER standards & awards
